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Primera Rice has been awarded the prestigious MySTI certificate by the Ministry of Science, Technology, and Innovation (MOSTI). This recognition highlights Primera Rice’s commitment to innovation, quality, and excellence in the field of agricultural science and technology. growth and consumer trust.

Primera Rice has clinched victory in the Health Food category at the prestigious Malaysia Health & Wellness Brand Awards 2023 organised by Sin Chew Daily and Life Magazine. This recognition is a testament to our commitment to delivering high-quality, nutritious products to our customers. The prestigious award was presented by Dr. Zaliha Binti Mustafa, the Minister of Health Malaysia.

SMART Sawah Berskala Besar (SSBB) is a planting model comprising seed producers, seed distributors, farmers, and rice millers as a team to plant selected paddy varieties on a large scale using smart farming techniques such as drones and other innovations. The objectives are to increase the paddy yield and farmer's revenue besides optimising the production cost and reducing wastage.

Certified seed is the progeny of foundation and registered seed handled to maintain sufficient varietal identity and purity, grown by selected farmers under prescribed conditions of culture and isolation, and subjected to field and seed inspections prior to approval by Department of Agriculture. Harvest from this class is used for commercial planting. It is high in genetic purity, high in germination, vigor and good quality.

The arsenic content in rice varies depending on the type of the rice cultivar, the place where it was cultivated and how it was processed. Based on Heavy Metal Analysis, arsenic level for Primera Rice is <0.1 mg/kg and below the limit recommended <1mg/kg. It is safe to consume by all.

Primera Rice entered the local market in late 2017 with 1 kilogram packaging. Among the early retail outlets are Aeon, Village Grocer and C-Mart. Serba Wangi Sdn Bhd is the business collaborator and principal distributor for Primera Rice.

This research was conducted to compare the postprandial glucometabolic responses to three newly-developed crossbred red rice variants against three selected commercial rice types. Amongst the rice, only UKMRC-9 facilitated the most desirable glucometabolic responses, particularly the acute postprandial insulin sensitivity. This study reconfirmed the low GI characteristic of UKMRC-9 (mean GI = 46 ± 7.7).

Plant Breeders' Rights also called Plant Variety Protection (PVP), is a form of Intellectual Property Rights (IPRs). It is an exclusive right granted to breeders of new varieties to exploit their varieties and has features that are in common with patents for industrial inventions. Certificate for UKMRC-9 as NPV was issued on 16th June 2014 with protection for 20 years w.e.f. 16th September 2019.

UKM scientists with the cooperation of Malaysian Agricultural Research and Development Institute (MARDI) research officers successfully produced a variety of rice which not only can increase paddy yield but also has properties with low glycaemic index suitable for diabetics. The new paddy variant G33 named UKMRC-9 was filed for New Plant Variety status on 16 September 2019.