December 20, 2019

Primera Red Rice at Nutrifest 2019

Primera showcased the healthier Red Rice to visitors of Nutrifest 2019 at Mid Valley Exhibition Centre (MVEC) on 14 & 15 December 2019. Join us to stay healthy for all ages, with delicious in every meal and friendly to your pocket.
September 16, 2019

The Perfect Rice

While you are taking rice every day, have you ever thought of what rice does to your body, the environment and economy?
October 26, 2017

Is Primera Rice Consistently Low GI?

Is Primera Rice Consistently Low GI? Glycemic Index (GI) value of Primera Rice is consistent at every batch of harvest because GI value is determined by […]
May 30, 2017


What is Tocotrienol? Tocotrienol, a type of antioxidant found in Primera Rice besides anthocyanin is a member of Vitamin E family as well. It has its […]
May 29, 2017


Think a rainbow colour series minus the green. Depending on the amount of anthocyanin, any of these colours manifest in natural food that contains anthocyanin. This […]
May 26, 2017

Fasting and Primera Rice

  During the month of Ramadan when fasting is observed from sunrise to sunset, our Muslim friends face the need to reevaluate the food intake, especially […]
May 25, 2017

Primera Rice – A Whole Grain

  Primera Rice is a whole grain. A whole grain is a cereal with its kernel made up of bran layer, endosperm and germ still intact […]
May 11, 2017

Freshly Steamed Primera Rice

Primera Rice has a distinguished taste profile that makes our rice eating experience to be unique. We can eat it daily in complement to other dishes […]
August 1, 2016

Red Rice (Primera Rice)

After seven years of research, UKM scientists with the cooperation of MARDI research officers have successfully produced a variety of rice which not only can increase […]
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