AVAILABLE AT MORE THAN 1200 OUTLETS NATIONWIDE
Health Benefits
Designed for Better Everyday Living
Low Glycemic Index (GI) : 46
- Slower sugar absorption
- Stable energy
- Better blood sugar control
rich in fiber & high in resistant starch
- Supports gut health
- Prebiotic nutrition
- Keeps you fuller longer
Clinical Study
Backed by Science. Supported by Clinical Evidence.
Primera Rice is supported by a 24-week multi-centre randomized controlled clinical trial involving 101 adults with Type 2 Diabetes. Compared with polished white rice, participants who replaced their staple rice with Primera Red Pigmented Rice achieved significant improvements in glycaemic control, including a 0.51% reduction in HbA1c, a 0.9 mmol/L reduction in fasting blood glucose, as well as reductions in body weight (-1.0 kg), waist circumference (-1.0 cm), and insulin resistance (HOMA-IR). These findings demonstrate that incorporating Primera Rice into the daily diet can support better cardiometabolic health and diabetes management as part of a balanced lifestyle.
COMMUNITY TESTING
Trusted by Communities.
Proven in Everyday Life.
A 6-month real-world community implementation study conducted at Klinik Kesihatan Seksyen 7, Shah Alam evaluated the effectiveness of Primera Rice (UKMRC-9) among 60 Malaysian adults with Type 2 Diabetes following completion of the randomized clinical trial (RCT). The study demonstrated a clinically meaningful and sustained reduction in HbA1c of 0.58% at 3 months and 0.57% at 6 months, confirming that the glycaemic benefits observed in the clinical trial were maintained in routine community practice. Participants also showed trends towards reductions in body weight and waist circumference, with greater improvements observed among individuals with poorer baseline glycaemic control. High daily acceptance and adherence further support the practicality of incorporating Primera Rice as a sustainable dietary intervention for long-term diabetes management in real-world healthcare settings.
why choose us
A Smarter Choice for
Healthcare & Institutional Food Services
mySTI Certified Innovation
Recognised under the MySTI programme, supporting locally developed science and technology innovations. It may align well with procurement initiatives that encourage Malaysian innovation.
Clinically Validated
Supported by clinical studies involving individuals with Type 2 diabetes, providing greater confidence for healthcare professionals and institutions.
Vacuum Packed
Vacuum packaging helps preserve freshness while providing an extended shelf life for easier inventory management.
Proudly Produced in Malaysia
Locally cultivated and produced, helping reduce transportation distance while supporting Malaysian agriculture and potentially lowering carbon footprint.
Single Rice Variety (UKMRC-9)
Produced exclusively from the UKMRC-9 variety to ensure consistent quality, cooking performance, and nutritional value in every batch.
Better Patient Acceptance
Cooks into a softer, more palatable texture that is well accepted by patients, helping improve meal satisfaction and reduce food waste.
our certification
Certified for Quality.
Trusted by Professionals.
Halal Malaysia (JAKIM)
Halal certified
MySTI (MOSTI)
Recognized Malaysian innovation product
Non-GMO
Genetically modified organism free
Made in Malaysia
Recognized Malaysian product
ISO 9001:2015
Quality Management System
HACCP
Food safety management system for rice processing and packing
Quality Assurance
Primera Rice is produced under ISO 9001 and HACCP certified facilities. Certificate of Analysis (CoA), Halal Certificate and supporting technical documents are available upon request to support hospitals, healthcare institutions and food service operators.
Our traction
Growing with Trust
Event Snapshot
Making an Impact Together
Cook Better,
Eat Healthier.
Unlock a collection of wholesome recipes crafted to showcase the versatility of Primera Red Rice. Each recipe combines great taste with balanced nutrition, making healthy eating enjoyable every day.
Frequently Ask Question (FAQ)
Primera Rice is a low glycemic index (GI) red rice developed through Malaysian research. It is suitable for hospitals, healthcare institutions, central kitchens, and food service operators seeking healthier meal options.
Primera Rice has a GI value of 46, making it a low GI rice that helps support better post-meal blood glucose management as part of a balanced diet.
Yes. Primera Rice can be incorporated into meal plans for people with diabetes and individuals seeking healthier carbohydrate choices. Portion sizes and dietary recommendations should be determined by healthcare professionals.
Yes. Primera Rice has undergone a 24-week clinical evaluation involving individuals with Type 2 diabetes, demonstrating improvements in glycaemic control and metabolic parameters when consumed as part of a healthy lifestyle.
Primera Rice is:
- A whole grain rice
- Rich in natural anthocyanin antioxidants
- High in resistant starch
- A source of dietary fibre
Non-GMO
Yes. Primera Rice is Halal certified and suitable for use in hospitals, healthcare institutions and food service operations requiring Halal compliance.
Yes. The following documents can be provided upon request:
- Halal Certificate
- Certificate of Analysis (COA)
Product Specifications
Recommended cooking ratio:
- 1 cup rice : 2.5 cups water
- For softer texture, increase water to 3–4 cups
Suitable for household and commercial rice cookers, as well as combi ovens, with adjustable water ratios to achieve the desired texture.
Yes. Primera Rice has a softer texture and better eating quality compared with many conventional brown rice varieties, making it suitable for everyday meals.
Yes. Primera Rice is suitable for:
- Hospitals
- Central kitchens
- Nursing homes
- Catering services
- Hotels, restaurants and cafés (HORECA)
For hospitals and institutional customers, Primera Rice is supplied in 5 kg packs, suitable for large-scale meal preparation and inventory management.
Vacuum-packed Primera Rice has a shelf life of up to 24 months. Once the packaging is open, best to store in airtight container in a cool and dry environment.
Yes. Primera Rice benefits from a locally integrated supply chain, ensuring consistent availability for hospitals and institutional customers while supporting sustainability initiatives and reducing carbon footprint associated with long-distance imports.
Yes. Primera Rice may be incorporated into meal plans for:
- People with diabetes
- Weight management programmes
- Healthy ageing programmes
- General metabolic health
Dietary recommendations and portion sizes should always be determined by healthcare professionals according to patient’s individual needs.
Yes. Hospitals, central kitchens and institutional customers are welcome to contact us for:
- Product samples
- Quotations
- Technical documents (COA, Halal Certificate)
- Product presentations
Collaboration discussions
Primera Rice is produced from a single rice variety (UKMRC-9), enabling better control over quality, cooking characteristics and nutritional consistency.
Some brown rice products in the market may contain blends of different rice varieties, which can result in variations in grain appearance, texture and cooking performance between batches.
The single-variety approach allows Primera Rice to provide:
- Consistent grain quality and appearance
- Uniform cooking performance
- Better traceability throughout the supply chain
- Reliable product specifications for hospitals and institutional customers
- Greater consistency in taste and texture
This level of consistency is especially important for hospitals, central kitchens and food service operators that require standardized meal preparation and dependable product quality.
Yes. Primera Rice is Non-GMO and is developed through conventional plant breeding methods, without the use of genetic modification.
Primera Rice is produced from a single rice variety (UKMRC-9), ensuring consistent quality, traceability and reliable product specifications. Its Non-GMO status makes it suitable for hospitals, healthcare institutions and consumers seeking naturally developed whole-grain rice.
Key benefits:
- Non-GMO
- Whole grain red rice
- Single variety (UKMRC-9) for consistent quality
- Better traceability throughout the supply chain
Suitable for healthcare and institutional food service applications
Get In Touch
For any enquiry, drop us a message.
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