PRIMERA RED RICE

THE TASTE OF
GOODNESS

AVAILABLE AT MORE THAN 1200 OUTLETS NATIONWIDE

ABOUT US

Commercialization of NEW Red Rice through research since 2002

After seven years of research, UKM scientists, with the assistance of MARDI research officers, have successfully developed a rice variety that not only increases paddy yield and farmer income, but also has low glycemic index properties suitable for diabetics.

Discover how our red rice is produced

OUR PRODUCTS

We are proud that our red rice is farmed in Malaysia for greater accessibility, affordability and more importantly reduce carbon footprint for a better world.

PRIMERA RED RICE

Primera Red rice has a nutty flavour and high nutritional value. It delivers an antioxidant punch of almost 10 times more than brown rice.  Primera ensures gluten-free, natural whole grain goodness for health-conscious consumers. Full of natural whole grain goodness for those who appreciate the finest rice quality.

The benefits:

Low Glycemic Index (GI): 46
High In Antioxidants
Gluten FREE
Feeling Satiated
Healthier than White Rice

Available in 250g, 500g, 1kg, 2kg, and 5kg.

Do you know? Red Rice grain gets its red colour from its rich content of anthocyanins.

Low GI

Did we get your attention? While low Glycemic Index is one of our strong suite, there are more to it in our red rice and why they matter.

Low Glycemic Index (GI) : 46

Primera® Red Rice, known as UKMRC9, has a low glycaemic index value (41-48%) which helps to lower and stabilize your after-meal blood glucose level.

Low-GI foods have a GI score of less than 55. They contain carbohydrates that take longer for the body to digest than high-GI foods. Low-GI foods cause blood sugar levels to rise more slowly than moderate- or high-GI foods.

High antioxidants & rich in fiber

The anthocyanins in Primera® which give red colour to the rice serve as good source of antioxidants (78 mg/100 g rice).

Antioxidants are substances that may protect your cells from free radicals, which may play a role in heart disease, cancer, and other diseases. Free radicals are molecules that are produced when your body breaks down food or when you are exposed to tobacco smoke or radiation.

Eating fiber-rich rice makes you feel satiated and not hungry fast.

Help reduce stress and anxiety 

Sprouted Primera Rice is rich in γ-aminobutyric acid (GABA) (411 μg g–1). When GABA attaches to a protein in your brain known as a GABA receptor, it produces a calming effect. This can help with feelings of anxiety, stress, and fear.

High in Zinc

Zinc, a nutrient found throughout your body, helps your immune system and metabolism function. Zinc is also important to wound healing and your sense of taste and smell. With a varied diet, your body usually gets enough zinc.

OUR TRACTION

We strive to make available the best product with the best technology through as many channels as possible to reach our valued healthy consumers.

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Stores Nationwide

OUR DISCOVERY

Should be shared for all to benefit from

SNAPSHOT OF OUR EVENTS

SMELLS GOOD!

Have you tried these appetizing recipes? They are delicious as they look! Did we mention it’s very healthy too? Click to view full recipe of each menu.

Nasi Ulam Primera by Chef Wan

Ingredients:

  • 2 cups Primera Red Rice
  • 5 cups coconut milk
  • 2 stalks lemon grass smashed
  • 3 pieces kaffir lime leaves
  • 1 pieces bay leaf
  • Salt

Red Rice Cheese

Ingredients

  •  1 Cup of Primera Red Rice
  • ¼ Teaspoon of Black Pepper
  • ½ Teaspoon of Onion Powder
  • 1 Can of Cream of Chicken
  • 1 Cup of Shredded Cheddar Cheese
  • 2 Cups of Broccoli
  • 360 Millilitres of Chicken Broth
  • Cheddar Cheese, for Topping

Teochew Fish Porridge in Red

Ingredients:

  • 2 Cups of Primera Red Rice

Fish Marinate

  • 500 Gram of Fish Fillet
  • 1 Tablespoon Soy Sauce
  • 1/2 Teaspoon Sesame Oil

Fish Porridge

  • 2 Liters of Water
  • 1 Tablespoon of Chicken Stock
  • ½ Tablespoon of Cooking Oil
  • ¼ Teaspoon of Black Pepper

Garnish

  • Ginger
  • Pickled Vegetable

Frequently Ask Question (FAQ)

A figure representing the relative ability of a carbohydrate food to increase the level of glucose in the blood.

Add 2.5 cups of water to every 1 cup of Primera Rice into the rice cooker.

If harder texture is preferred, use less water (e.g., 2 cups)

If soft texture is preferred, use more water (e.g., 3 cups)

Find more interesting and delicious recipes here.

White rice is milled rice that has had its husk, bran, and germ removed. This alters the flavour, texture and appearance of the rice and helps prevent spoilage, extend its storage life, and makes it easier to digest. After milling, the rice is polished, resulting in a seed with a bright, white, shiny appearance.

Brown rice are rice grains with only the outer inedible husk removed, keeping the bran layer and cereal germ intact. These two layers are rich in fibre and nutrients and give the rice its brownish colour and chewy texture. Brown rice is a good source of iron and zinc. Similar to white rice, brown rice comes in different grain size and lengths including short, medium and long, depending on preference.

Red rice has a unique reddish-brown colour due a compound called anthocyanin, which functions as antioxidants. Anthocyanins are also found in certain red-purple fruits and vegetables like blueberries. The antioxidant activity in red rice is found to be almost 10 times more than brown rice. Red rice grains also contain the outer bran and cereal germ; hence it has higher amount of nutrients compared to white rice. For example, red rice is also a source of selenium, which protects the body against infections. Commercial availability of red rice has improved over the years, and it is now relatively easy to find in many stores.

We are available in 1200+ store nationwide such as Tesco, AEON Big, Village Grocer, Shopee and Lazada. 

Find full list of available outlets here.

If you are looking to purchase in bulk, please contact us or click here.

The rice is red due to the presence of a red pigment in the bran of the rice grain. The red pigment is anthocyanin, an antioxidant which has the ability to decrease inflammation of blood vessels thereby reducing the chances of atherosclerosis. It lowers the risks for cardiovascular diseases when you consume it.

It is not a GMO. Primera rice was produced through backcross breeding between Oryza rufipogon IRGC105491 (wild paddy) and  Oryza sativa cv.MR219. Backcross breeding is an effective breeding method used to develop new and better varieties. It involves transfer of genes controlling a specific trait from a donor plant into an elite cultivar. The parent with the desired trait (donor parent) provides the desired trait and may not perform as well as an elite cultivar (recurrent parent). The F1 generation and the progenies in the subsequent generations are repeatedly backcrossed to the elite parent used in the cross. This cycle of crossing backcross progenies to the recurrent parent continues until a new line that is identical to the recurrent parent, but with the desired gene or trait from the donor parent is created. The backcrossing process can be accelerated using marker-assisted backcrossing for foreground and background selection.

No, the starch content is 77.4g/100 g which is similar to most rice varieties. However, It is less starchy than the whiter varieties of rice and has a low glycaemic index. Thus, red rice is an excellent choice for diabetics and weight control.

Antioxidants are defined as organic molecules that promote health by protecting the body’s cells from damage caused by free radicals and reactive oxygen species that may exert harmful metabolic effects. The natural chemical compounds with antioxidant activity contained in rice include phenolic acids, flavonoids, anthocyanins, proanthocyanins, tocopherols and phytic acid. It is clear that to maximize the intake of antioxidant compounds, rice should be preferentially consumed unpolished or as whole grain like Primera Red Rice.

CONTACT US

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